Photographing, printing, framing, assembling: they're all intricate processes unto themselves. For this project it was the latter two that I was called upon by Toronto photographer @soteeoh to help execute for Lululemon Athletic's new space on Queen Street West. Together we assembled and hung an installation of nearly 200 photos from Soteeoh's personal portfolio to form three 6 feet x 6 feet-ish hearts that are now ready for viewing in the store's community space. The framing was a painstaking process but essential to the overall look; every frame is unique in design, weight, and dimension, and were chosen to complement the specific message and vibe of their respective photos. Forming the hearts was more complicated than you might think, requiring plenty of imaginative contemplation and silent visualization (read: staring at blank walls). There was no pre-planning prior to assembly day. We tip-toed around the photos as they lay asleep on large white sheets and used the mind's eye to bring them to life. We hope you 💙 it.